Gentle reminder: You are only considered 'loyal' if you ran in 2016 Sundown Marathon. Those who had run in past editions but did not run last yr (like me) for whatever reasons are not considered 'loyal' by HiVelocity.
Frankly, this is quite silly as the difference between Loyal and Early Bird is quite substantial ($20 for FM, $13 for HM). This will definitely discourage people like me from signing up. Oh well.. not big loss to me since no more ELM medals.