I hope Terry Fox Run doesn't need such high expenditure to organize. It is at exactly the same location and routes as singtel cancer run. Though TFR does not give out medals, little entitlements, no security presence and not much race photos, more than 80% of registration fees go to cancer research.
I don't see many customers at their various outlets, though I can't say they are not making profit base on such appearance. Can only say they have downsized, especially their shop at Novena Square.
If F1 Pit is expensive, host at other areas such as The Meadow at Garden By The Bay? Perhaps it is cheaper? Can just re-design the routes. You don't need a big location like F1 Pit if you are not going to have lots of post-race activities.
For me, ultimately I just want to run a HM and end of the day get the 2XU entitlements.
If you want an estimate of the cost involved in hosting a race and whether a race like 2XU can be profitable or not, take a look at Race Against Cancer audited statement of accounts.
SOURCE: [url=http://raceagainstcancer.org.sg/rac-audited-report---2019-race-against-cancer.html]SINGTEL-SINGAPORE CANCER SOCIETY RACE AGAINST CANCER (RAC) AUDITED REPORT[/url]
From the 2018 accounts, the registration fee collected was $247.805. Total expenditure was $274,073.
So the registration fee alone did not cover the expenditure. Of cos with the generous donation from Singtel and other corporate sponsors, the race still turns a profit for Singapore Cancer Society (over 850K)Of interest is that Event Management makes up almost 76% of the total expenditure.
Want to know what is included in the scope of the Event Management? Read the following RFP document for the 2017 race.
Granted that the scale of both events, the location and the logistics for both events are different but it does provide a good general idea of what has to be spent to host a mass running event. eg. you probably need to spend more on F1 pit building, more barriers needed, more aetos personnel to help direct traffic, more volunteers etc