Seems like they are also dropping Chronotrack timing system used last year, which caused runners to have wrong timings, including me. http://www.channelnewsasia.com/news/sport/keeping-events-glitch/1458488.html SINGAPORE: Even as they welcome sports apparel giant adidas back as a sponsor, organisers of next month’s Standard Chartered Marathon Singapore (SCMS) said the race for sponsorship has become increasingly challenging. Mr Lawrence Robertson, commercial director of Spectrum Worldwide, which handles the SCMS, said the high number of running events in Singapore has compelled organisers to ensure their events are run at a high standard. Keeping events glitch-free will keep existing sponsors happy while making it easier to attract new ones. “There are 90 running events in Singapore. So for a brand, there are a lot of choices now. For us, it has been challenging,” he noted. Spectrum took a hit this year following the death in March of a participant of its OCBC Cycle Singapore, which contributed to the early termination of its six-year partnership with OCBC Bank. But the company’s long track record has stood it in good stead, as evidenced by the return of German sports brand adidas as the official sports apparel for the SCMS in a two-year deal, having previously been a sponsor of Singapore’s premier marathon from 2004 to 2008. “From a sponsor’s perspective, they always want an event to go as smoothly as possible and we know that,” said Mr Robertson on Thursday (Nov 6) at the adidas store at Marina Bay Sands, where the official licensed race pack for the race was also launched. “But for many (sponsors), particularly a company like adidas, they have been involved in sports for many years and they realise things might not go quite as well as they like to expect. Putting more than 50,000 people on the road for five to six hours on a morning is complex. Our sponsors understand and appreciate the complexity of the race.” Spectrum last week announced a revised race route to minimise congestion and has also replaced the faulty Chronotrack timing system that caused about 3,700 runners to receive wrong timings or be wrongly disqualified in last year’s race. “We are stepping up safety measures for this year’s race, and it is an ongoing process to constantly review it,” said Spectrum CEO Chris Robb. “After the glitches that happened (at our events), it is easy to focus on the negative, but we do not. We are very encouraged by the support.” Other new sponsors of the SCMS this year include consumer electronics company TomTom and information technology firm Tata Consultancy Services.